Blog (new every week)

Fresh thinking.

Ideas, trends and lessons from the work, on marketing, activation and AI in the Saudi market.

AI Solutions5 min read

How Saudi brands can use AI in creative campaigns

AI is not a shortcut to a good idea. Here’s how to use it to test more ideas, produce faster and personalise at scale, without losing what makes your brand yours.

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Brand Activation4 min read

Mall activation ideas that turn shoppers into fans

Five formats that stop people mid-stroll, and how to measure what they actually did.

Social Media6 min read

Social media trends shaping the Saudi market this year

Short video, Arabic-first creators and the rise of search inside social apps.

Events7 min read

The launch event checklist we use for every client

From permits to the last Instagram story: everything that has to go right on the night.

Branding5 min read

Rebrand or refresh? How to tell what your brand really needs

Six honest questions that save you months and a lot of budget.

AI Solutions4 min read

Virtual ambassadors: are AI influencers right for your brand?

What they cost, where they work, and the questions to ask before you build one.

Social Media5 min read

A Ramadan content calendar that doesn’t feel like everyone else’s

Plan the season early, post with care, and stand out in the busiest month online.