Blog (new every week)

Freshthinking.

Ideas, trends and lessons from the work, on marketing, activation and AI in the Saudi market.

AI Solutions2 min read

How Saudi brands can use AI in creative campaigns

Every brand in the Kingdom is being told to “use AI”. Few are told how to use it well. Here is how we use it on real campaigns, and the mistakes we see most often.

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Brand Activation2 min read

Mall activation ideas that turn shoppers into fans

Five formats that stop people mid-stroll, and how to measure what they actually did.

Social Media2 min read

Social media trends shaping the Saudi market this year

Short video, Arabic-first creators and the rise of search inside social apps.

Events2 min read

The launch event checklist we use for every client

From permits to the last Instagram story: everything that has to go right on the night.

Branding2 min read

Rebrand or refresh? How to tell what your brand really needs

Six honest questions that save you months and a lot of budget.

AI Solutions2 min read

Virtual ambassadors: are AI influencers right for your brand?

What they cost, where they work, and the questions to ask before you build one.